Seven figures is, by any standard, a staggering amount of money to spend on the creation of an album, and directly challenges the music industry's current cheese-paring business model. Peter Franco (left) with Mick Guzauski during the recording of Random Access Memories at Henson Studios. RAM is one of the best engineered records in many years,” and "It sounds like a million dollars.” The latter comment was written before Daft Punk's Thomas Bangalter admitted in a post-album release interview in Rolling Stone that he and his partner, Guy-Manuel de Homem-Christo, had, in fact, spent more than that. Mainstream music press reviewers rarely comment on production, but they have made an exception for RAM, gushing "It's all rendered with an amazing level of detail, with no expense spared. Most of all, there's the way in which RAM was made and consequently sounds. The marketing campaign was one case in point, and it has also been noted that the album is an "all-out war on the current single-song consumption model”, with iTunes streaming the entire album as one body of work before its release, and Daft Punk refusing to tour the album, preferring to allow their studio handiwork to speak for itself.
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What's more, Random Access Memories sees Daft Punk throwing down the gauntlet at the entire music industry, challenging almost all current preconceptions about the way in which music is made and how to present and sell it. Indeed, its impact is so strong that there's already talk of it becoming one of the best-selling albums of the decade. Mick Guzauski and Peter Franco were with them all the way.įollowing one of the most ingenious, expensive and lengthy album marketing campaigns in living memory, Daft Punk's Random Access Memories looks set to become the best-selling album of the year.
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What’s more, high-definition video files of the full length video for “Lose Yourself to Dance”, the original RAM TV campaign spots, and the extended Coachella version of the “Get Lucky” promo featuring Pharrell Williams and Nile Rodgers.Daft Punk spent four years and over a million dollars on their quest to revisit the golden age of record production. – A pair of gold and silver plated, metal encased, reusable USB drives containing high-resolution digital audio files of the 13 original tracks on RAM, the Japanese bonus track “Horizon”, and Daft Punk’s “Get Lucky” remix. – A 70mm motion picture film strip containing 5 sequential frames from the “Lose Yourself to Dance” original production dailies, mounted in a heavy weight matte stock with an open back – A pair of full body Robot design schematic posters (304mm x 608mm / 12” x 24”) printed on heavy weight matte finish poster paper – Two sets of Robot helmet design schematics with individual components separated onto 8 layers of unbounded transparencies – A special edition 10” collector’s vinyl containing an extended interview with Giorgio Moroder taken from the original session recordings for the song, “Giorgio by Moroder”
– A 56-page cloth-bound, hardcover photo book of images from the RAM recording sessions and film shoots, with a foreword by Paul Williams – A special edition 180 gram double vinyl of RAM with gold and silver foil labels While it’ll cost a pretty penny, it’ll likely seem worth it once you’ve seen everything included: For the staggering cost of $275, Daft Punk’s Random Access Memories deluxe box set can now be pre-ordered and arrive at your door in early December.
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